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Havaianas
Havaianas has been spreading Brazilian spirit around the world since 1962, with its iconic rubber sole and bright, colorful and summer-infused designs. Every pair of Havaianas flip flops is still designed and made in its birthplace, Brazil.
A global leader in the sandals category, with over 252 million pairs sold every year in over 100 countries, Havaianas has become synonymous with summer spirit worldwide and is a must-have for beach-goers and trend setters alike. The company is headquartered in Sao Paulo, Brazil with regional offices in Los Angeles, Madrid and Hong Kong.
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It all started with a sandal
Havaianas’ first design was inspired by the traditional Japanese Zori: a sandal composed of a thin sole made of rice straw and fabric straps. In 1962, the designers of Alpargatas used rubber as the main raw material and adapted the Japanese sandal to the Brazilian market using the rice grain shape as the sole’s texture guaranteed comfort, durability, and versatility to the new sandal.
In the early 90’s, a major shift happened in the brand’s trajectory! Until then, the brand had offered only one style, the Tradicional. The straps of the original flip flop came in 4 solid colors and attached to a rubber sole that was always white on the top while the color on the bottom matched the color of the strap. Brand-loving surfers started customizing their flip flops in an attempt to turn them into a more colorful piece. They detached the straps from the sole and flipped the sole upside down, exposing the non-white color on top led to the creation of a solid-colored sandal. The Havaianas Design Team used the inspiration and it wasn’t long before the launch of the new monochrome sandal, the Top. Initially available in 4 colors: black, royal blue, purple and pink, today the Top line has more than 15 different colors available with beautiful, on-trend colors launching every season.
In 2007, Havaianas expanded beyond Brazil and planted their roots in the US by opening an office in NY and just a year later in Europe.
The brand can be found in more than one hundred fifty thousand points of sale throughout Brazil and in more than 100 countries, offering products that go far beyond the classic sandals.
Outdoor Life Singapore is Havaianas authorised dealer
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