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Snow Peak was founded by Yukio Yamai, an accomplished mountaineer living in Sanjo City, Japan. Frustrated by the lack of options for climbing gear, Yukio was reliant on the metal workers of the Tsubame-Sanjo area of his hometown to create customised gear for him. Eventually, realising he was able to create a superior product, Yukio set up Snow Peak in 1958.
MISSION: THE SNOW PEAK WAY
At Snow Peak, we treasure every individual’s initiative. By joining forces in absolute trust, we work to achieve global leadership, elevating the essential life values inspired by being with nature.
We are always evolving, always innovating, always creating new approaches.
Our philosophy is that we are all users, so we provide customers with rich experiences that inspire us all.
We are committed to having a positive impact on the planet.
